CASE STUDIES

#1

Client:
A production music company that sells to the motion picture, television, radio, agency, and corporate markets.

Challenge:
The client was one of the more mature players in the market place and was suffering from an aging brand image. Although a long-time industry leader and innovator, the company was beginning to lose market share to up-and-comers with more hip and contemporary images. And as one of the first and major players in the industry, they were being ignored for important editorial content in the top trade publications.

Solution:
Our research (surveys, communications audits, market studies) showed us that, while our client was still considered “among the best” in the industry, their image as an “older, less cutting-edge” option was beginning to impact their bottom line.

TagTeam Advertising and Incite! Public Relations & Promotions recommended an all new creative execution, including a revised brand position, key messaging and logo, and advertising creative, as well as a comprehensive public and media relations campaign and media visits to the top trade publications --- leveraging their 25th anniversary and “leadership” position in the marketplace.

Results:
The plan is currently being implemented by the client. Current client feedback indicates complete satisfaction with the TagTeam and Incite! plan.

Keys to Success:
Thorough research helped validate and confirm what the client already knew to be their main challenge and opened the doors to other opportunities.

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Based in Dallas, Texas, INCITE! Public Relations and Promotions offers complete PR strategy development, press release writing, media relations, product launch strategy, event creation, and employee recruitment and retention. INCITE! Public Relations and Promotions is a subsidiary of BMFAgency.com, a corporate communications firm that combines the services of Dallas Advertising Agencies, SEO firms, graphic design firms and media buying agencies. Their holdings include TagTeam Advertising and Design, a unique Dallas advertising agency, F2 Communications, a Dallas graphic design and website design firm; WordGuy, Freelance Copywriter that develops advertising copywriting, website copywriting and Search Engine Optimization (SEO) copywriting and Search Engine Marketing (SEM) strategies, and Agency Marketing, a Dallas marketing firm that develops marketing strategies, marketing research, media planning, media buying, audio production, video editing, and voice-overs.